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Curiosity: The Highest Form of Intelligence (and the Secret to Winning Brands and Teams)

Most people think intelligence is about having the right answers.

But the smartest leaders and the most successful brands know the real power lies in asking better questions.

Curiosity isn’t just a personality trait. It’s the driving force behind innovation, trust, and long-term growth. It’s how Airbnb reimagined travel, how Moneyball redefined baseball, and how brands everywhere continue to adapt in a world that refuses to stand still.

Curious leaders don’t argue to win. They explore to understand.

In this week’s Brightly Speaking, we uncover:

  • Why curiosity outperforms expertise in the long run

  • How brands can turn questions into strategy

  • The mindset shift that transforms culture and creativity

Because leadership isn’t about avoiding sour moments — it’s about making something better with the people you lead.

Want to build stronger, more resilient teams?

Book a complimentary discovery call and let’s uncover the truths that can actually move your brand forward.