You Don’t Need More Marketing

When founder start thinking about their next marketing hire, the instinct is almost always the same: We just need more help.

More hands.
More output.
More doing. 

But in our experience, most growing companies aren’t stuck because they lack execution. They stuck because they lack clarity

That’s what this week’s blog digs into. 

Before you can move faster, you need to know where you’re actually going. And before you hire support, you need to understand the kind of help that exists and which kind will truly move the needle for your business. 

In the article, we break marketing support into three buckets:

• Execution-first help (great when you already know what to do)

• Consulting-only help (useful for perspective, but no delivery)

• Strategy-led execution (when you need someone to own direction and turn decisions into action)

Most upward-bound businesses fall into that third category, even if they don’t realize it yet. Because clarity comes before capacity.

Without strategy, everything feels urgent and teams end up reacting. With clear direction and someone leading the work, execution becomes coordinated, decisions get easier, and marketing finally starts to make sense.

👉 Read: What Kind of Marketing Help Do You Actually Need Right Now?

If you’re craving a clearer path forward, and support that brings strategy and delivery together, we’d love to explore what that could look like for you.

Let’s talk through what kind of help will actually move your business forward.

Last Time the Market Was This Expensive, Investors Waited 14 Years to Break Even

In 1999, the S&P 500 peaked. Then it took 14 years to gradually recover by 2013.

Today? Goldman Sachs sounds crazy forecasting 3% returns for 2024 to 2034.

But we’re currently seeing the highest price for the S&P 500 compared to earnings since the dot-com boom.

So, maybe that’s why they’re not alone; Vanguard projects about 5%.

In fact, now just about everything seems priced near all time highs. Equities, gold, crypto, etc.

But billionaires have long diversified a slice of their portfolios with one asset class that is poised to rebound.

It’s post war and contemporary art.

Sounds crazy, but over 70,000 investors have followed suit since 2019—with Masterworks.

You can invest in shares of artworks featuring Banksy, Basquiat, Picasso, and more.

24 exits later, results speak for themselves: net annualized returns like 14.6%, 17.6%, and 17.8%.*

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_{*Investing involves risk. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd.}