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A company had just finished a full brand refresh.
New website. New messaging. New visual identity. Everything looked polished and intentional from the outside.
But customers were still frustrated.
They were repeating themselves to different departments. Getting different answers depending on who they called. Feeling like the company that promised simplicity was quietly creating complexity at every turn.
Nobody inside the organization meant for it to happen. Every team was doing their job. But the teams weren't connected. And customers felt every gap.
The brand looked like one thing. The experience felt like another.
That's the disconnect most companies never see because they're looking at the experience from the outside in. They ask how the website looks, how the brand feels, how fast they respond. What they don't ask is what the customer experiences because of the way the organization is built.
The answer to that question changes everything.
If your brand is making promises your internal systems aren't set up to keep, that's worth a conversation.
Book a complimentary discovery call and let's look at what your customers are actually experiencing behind the scenes.
Reply and answer this: Where in your customer journey do things most often break down after the sale?
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
